NuFarm Limited sells its products through distributors. The company was promoting two products to the United States market and wanted to raise brand and product awareness among current and prospective end users. A direct mail campaign with a personalized URL response device, as well as offers of prizes, helped the company reach these goals.
Published 2008

Steel Aviation is an aircraft reseller that specializes in Cirrus aircraft. The company wanted to increase the number of highly qualified leads coming into the sales department before unveiling a new Cirrus aircraft. Owners often broker an old plane to buy a new one, so Steel Aviation wanted to locate a number of possible buyers for the older planes — and quickly. Using a highly targeted direct mail campaign with a personalized URL as a response device, the company generated leads and positioned itself as a market leader.
Published 2008

World's Finest Chocolate is a family-owned and operated candy company headquartered in Chicago. The company wanted to increase the number of orders through its catalogs and turned to Neahas for help in developing a direct marketing solution. Together, the companies developed a direct marketing campaign involving personalized direct mail and personalized Web sites that have increased orders by up to 45% and the average order value by up to 56%, while bringing in $60,000 in additional revenue.
Published 2008

Baltimore Gas & Electric wanted to revamp its billing statements to make them easier for customers to understand and to reduce printing and mailing costs. The new design achieves these objectives and allows them to add variable text. The company is saving hundreds of thousands of dollars in printing and mailing costs each year, and customer satisfaction levels have increased as well.
Published 2007

Salt River Project, a large public utility in the United States, wanted to test the power of personalized communications. The company received a 26% response rate to a mailing sent after a promotional event for commercial customers by using variable data printing and personalized URLs.
Published 2007

Brown Bottling Group, the bottling and distribution division of Pepsi in Mississippi, tested the market reaction for a new beverage by sending 16,000 coupons to frequent customers of the SuperStop chain in Mississippi. The test was a success - 12% responded, yielding invaluable information to help direct further promotions
Published 2006

Roadway Express, a large transportation company, wanted a new sales collateral management and fulfillment system - an easy-to-use, Web-to-print solution that would allow the company's sales representatives (1,000 plus) to customize, order, track, and manage their own collateral. The new system is easy to use, helped the company reduce staff by 20%, and reduced the production time for materials to a matter of days.
Published 2006

Christie's wanted to make life simpler for the people who receive its catalogs during the year. It needed a way to simplify and streamline the catalog renewal process without giving subscribers more information than they needed. The auction house also wanted to do all this in a way that helped reinforce its brand. A carefully planned project that used personalized mailing materials helped it achieve all of its goals and reduce customer service calls from subscribers 30% in the first month.
Published 2005

Doug James, a voice actor, wanted to increase his bookings and drive traffic to his business Web site. Using short-run personalized postcards, he contacted current and potential clients--and saw his Web site traffic go up almost 65% and his bookings increased 45%.
Published 2005

Jeppesen, the world's leading provider of flight information to pilots and aviation companies, needed a way to speed up access to information while still providing high quality printed materials. Switching to an all-digital customizable print system allowed the company to meet its goals and reduce labor costs at the same time.
Published 2005