After a conventional direct mail campaign failed to bring in a single response, GlobalCerts tried a more sophisticated and targeted direct marketing campaign consisting of a direct mail piece with a personalized URL response device to gather qualified leads from a rented list. The company got 15 to 20 leads and estimated that it will garner $300,000-500,000 in new business as a result of the project.
Published 2008

XMPie wanted to attract attendees to the company's booth at Graph Expo 2006 and demonstrate the capabilities of the company's software tools to qualified prospects. Working with Magicomm, the company created an ex-tensive multi-touch, multi-channel promotional campaign that used per-sonalized text and personalized images. The company achieved these goals, and now has an online tool and site for demonstrating product capabilities.
Published 2008

Adobe Systems Inc. wanted to boost membership in the Adobe Solutions Network for Print Service Providers by 50% by the end of 2006 and decrease attrition levels of existing memberships. Adobe successfully used personalized direct mail and email program directing recipients to personalized URLs to join or renew their membership.
Published 2007

Pageflex wanted to generate traffic for its booth and related events at Print '05. By getting started early and using personalized mail and URLs, the company's efforts attracted more than 300 new prospects to its show booth and garnered an industry award.
Published 2007

Action Systems Inc. wanted to find a faster, more effective way to generate leads for its Restaurant Manager software. It achieved its goals by using customized, direct-mail programs and managing mailing lists.
Published 2006

Pantone wanted to launch a new monitor color calibration system in a big way. Using a four-prong, multi-channel marketing program that involved full-color, personalized postcards, email, display ads, and the Internet, Pantone beat its own expectations. Sales were 13% above projections. The campaign won a PIXI Variable Print / 1:1 Marketing Communications Honorable Mention award.
Published 2006

Enterprise management software developer SAP's Break Down the Walls co-op direct mail piece breaks through to the vital small-to-medium-sized business market. The response rate was 110% better than previous campaigns, and costs were reduced by 50%.
Published 2006

Enterprise software developer SSA Global provided its global sales force with up-to-date printed materials in many versions and many languages-including European languages written with Cyrillic characters and Multi-byte using a digital collateral on demand system.
Published 2006

Design and printing firm Lavigne Inc. developed a series of marketing brochure templates available to Progress' VARs on a secure Web site. VARs can select the type of material, images and text in six languages, add their own logos and order printing from facilities close to them
Published 2005

Aladdin Knowledge Systems, a leader in digital security, worked with Citation Software to develop a system to customize and distribute collateral material for channel partners' direct mail campaigns. The documents can be modified with each channel partner's company name, postal address, phone number, email address, web URL, and logo. Aladdin realized an ROI of approximately 200% from a single campaign.
Published 2004