General Nutrition Centers (GNC) wanted to provide its 1,100 franchise operators a way to create local marketing campaigns aimed at increasing store traffic and, thus, increase sales. The company also wanted to maintain corporate branding guidelines and guarantee that all marketing content comply with corporate guidelines. Working with MSP Digital Direct, the company created an easy-to-use Web-to-print system that has cut costs and increased sales.
Published 2008

Specialty Retailers, Inc., with four different brands in different geographic areas, sends postcards to newly moved customers with a personalized map showing driving directions from their new address to their nearest store and offering them 25% off their first purchase. The program has achieved redemption rates as high as 42%.
Published 2008

Friendly Honda House, a Honda dealership in New York, wanted to boost traffic for a sales weekend in May 2006. The dealership used a multi-touch personalized mailing campaign with a personalized URL as a response channel to promote the event. Total unit sales almost doubled over previous sales events.
Published 2007

American Signature Furniture wanted to encourage browsers to return to the store. A personalized brochure that reminded the shopper of their visit helped boost return visits by 10%. Additionally, shoppers who received the brochure spent approximately 40% more money in the store than shoppers who did not receive the brochure.
Published 2006

Crabtree & Evelyn's well designed and executed personalized direct mail campaigns have increased year-end holiday sales. By segmenting their customer database and developing different versions of their mailer, Crabtree & Evelyn achieved a 16% response rate. They have also increased the company's storehouse of knowledge about customer spending habits.
Published 2005

Culinary Inspirations wanted to personalize instructional materials for its in-home interactive dinner parties on an as-needed basis. Instructors can personalize materials and order them via the Web so that there's always something new and exciting cooking at their dinner parties. The company is able to control its brand while making it easy for instructors to get the materials they need.
Published 2005

McDonald's UK wanted to ensure consistent high quality printing and lower costs-two big goals that it met by creating its own print-on-demand promotional materials. Restaurant managers can order the materials in several ways and personalize them as needed for local promotions. Not only was the division able to reduce costs, but it also now has more control over the corporate brand.
Published 2005

Cutting through the clutter was key to North Texas Marine's efforts to generate sales of its power and fishing boats. The company used an inexpensive, yet well-planned, postcard mailer to attract the attention of boat owners and succeeded in generating nearly a half million dollars in sales.
Published 2005

Raincry, a boutique beauty salon and spa in one of the wealthiest areas of Canada, wanted to get noticed in a big way. It succeeded, thanks to a carefully planned and executed direct mail campaign directed at the kind of people it wanted as new customers. Not only has the salon been able to gain increased recognition among potential clients, but it has also acquired hundreds of new customers.
Published 2005

Sainsbury's recognizes the importance of keeping a loyal customer. One of the ways the company shows its appreciation is through a loyalty card program. Card holders get a personalized birthday card that includes a gift voucher on their special day. The personalized campaign has increased the redemption rate of this long-standing program by 50%.
Published 2005