The International Center for Entrepreneurial Development, Inc., the parent company of several franchises including Kwik Kopy, streamlined its direct marketing promotion program for Kwik Kopy using on-demand digital printing. Plus, the company developed a comprehensive Web-to-print system for franchise owners to customize their own marketing materials that also helps them win new business. The company has saved more than 1,200 work hours and has eliminated $20,000 in costs.
Published 2007

Rapid Solutions Group used customized invitations to invite 200 key marketing and sales executives to a digital design seminar coupled with a gourmet cooking and dining event. The combo turned out to be a recipe for success that yielded a 12% response rate and over $100,000 in new business
Published 2007

Each year, Rapid Solutions Group (RSG) reaches out to C-level executives (CEOs, CMOs, COOs, etc.) who work at companies in its current client base, as well as top prospects. The event featured a prominent keynote speaker, open-ended discussion sessions, and opportunities to have fun and unwind. Using a personalized mail campaign, the company drew 20% of the invitees to the event.
Published 2007

RT Associates, a printing service provider, achieves a 93% response rate on its online personalized customer satisfaction surveys that it uses to gather information from customers.
Published 2007

Vermillion, Inc., a printing and marketing communications company, wanted to promote its digital printing services and develop new sales leads. By offering a free sample service through targeted direct mail, the company has landed several significant new projects.
Published 2007

In order to demonstrate the ease and power of variable data printing (VDP), Electronics for Imaging (EFI) offered personalized wall calendars printed on demand at its booth in the PRINT 05 trade show in Chicago.
Published 2006

Expresscopy.com wanted to promote its variable data printing (VDP) services. By sending pre-registered trade show attendees a postcard prior to the show, it generated significant traffic to its booth. When asked, 70% of trade show attendees said they remembered receiving the card and 25% brought the card to the booth.
Published 2006

In 2004, Inter-State Studio, a school photographer in the United States, wanted to increase the number of parents purchasing picture packages. By providing personalized promotional flyers showing individual student poses in the photo packages they sell, the company was able to improve its production productivity by 300% and reduce its manufacturing costs by 40%.
Published 2006

Lorraine Press designed a memorable, eye-catching invitation to an open house to showcase its new digital printing capabilities. The flipbook invitation generated a 50% response; half of the 300 invited customers and prospects attended. Lorraine Press subsequently established new, ongoing business with several open house attendees.
Published 2006

TED Gigaprint, a large digital printing service in the Netherlands, developed MyPhotoFun, a convenient and inexpensive way for amateur photographers to produce albums, calendars, and agendas from their digital photos. The program has created a significant new revenue stream for the company and has spread across Europe through partner printers.
Published 2006