Breakthrough Ministries, a large Christian church fellowship, wanted to find a way to follow up with first-time visitors that was cost effective, yet personal. The ministry developed a three-touch mailing project to acknowledge visitors and encourage them to return.
Published 2006

The Chicago Botanic Garden wanted to take a new direction in attracting sponsors for its programs and to raise awareness for product launches, meetings, and other events. The Sponsorship Book contains customized text and images designed to appeal to segmented audiences.
Published 2006

Organizers of the fourth Illustrators Conference (ICON4) in San Francisco wanted to encourage interaction among attendees. To encourage attendees to introduce themselves to each other, they created two personalized print projects using the attendees' own artwork to form the basis of on-site icebreakers. The gambit worked and created a buzz that lasted the entire show.
Published 2006

By combining variable printing with email and an online registration process, the Printing Industries of Virginia was able to triple the attendance at its annual summer conference.
Published 2006

Compassion International, a worldwide agency that supports children in more than 20 countries, needed a faster way to produce child support packages for new donors. The digital printing system the organization developed has allowed the organization to reduce production times and costs. The time to produce sponsorship packets is now less than 24 hours, a process that used to take as many as 21 days.
Published 2005

The American Society of Plastic Surgeons (ASPS) wanted to increase the effectiveness of the information package it sent in response to inquiries. The new fulfillment program delivers relevant information about the specific procedures callers wanted to know about. The results have included 40% lower mailing costs and a 40% to 50% increase in the number of people who responsd to the information package and follow through with a visit to a plastic surgeon.
Published 2005

ANWB, the travelers association of the Netherlands, developed a system to provide completely personalized brochures used to help customers in their car buying process. Every element of the content is based on customer preferences and their personal profile. The booklets go from order to mail in 48 hours, and the automated collateral management maintains low costs by using high levels of scalability and no retained stock.
Published 2004

Bates Neimand,a social marketing and political communications firm, developed a campaign using variable imaging and database management. The mailer consisted of a tear-off business reply card printed with one of 10 different messages and requested a signature and a check-off in a box that gave permission to mail that identical letter verbiage on their behalf to their two U.S. Senators and Governor.
Published 2004

The Greater Des Moines Partnership, an economic and community development organization, produced a direct mail piece and a website to build awareness of their "Get Wired" event. The recipient's first name was printed inside the piece as well as the schedule of events, list of sponsoring businesses, website, and telephone numbers for more information. The direct mail piece drove additional attendance to the event.
Published 2004

PIMA, the Professional Insurance Marketing Association, a national association, created a direct mail piece using variable data for the names and addresses printed on the back of the mailer. The brochure generated interest and attendance in a specific presentation during the conference.
Published 2004