HP Technology Solutions Group used rich variable data, graphics and text to invite IT professionals in various cities to a regional roadshow event sponsored by HP. HP employed a return-mail strategy to reduce the rate of undeliverable mail.
Published 2008

Align Technology, Inc., is a medical device company engaged in the design, manufacture and marketing of Invisalign^®, a leading invisible orthodontic product. Align wanted to create a Web-to-print system that would improve and standardize the process of creating and printing marketing materials for the company’s signature product. The system has helped the company meet these objectives and has reduced production costs by $380,000 and production time from 45 days to 15.
Published 2008

Kodak's Graphic Communications Group wanted to boost sales in Spain and Portugal and demonstrate its capabilities for helping prospects generate personalized digital print. Kodak decided to invite 60 prospects to private demonstration and sales meetings at the 2007 Graphispag, an important graphic arts tradeshow held in Barcelona, Spain, every two years. Half of the prospects agreed to a meeting and all of them attended their one-on-one meeting at the show.
Published 2008

The variable data postcard campaign was the third phase of an integrated campaign to educate the medical community on the true causes of in-custody deaths and, more specifically, that Tasers do not cause such deaths. This phase used a combination of variable data techniques, personalized URLs, and sophisticated database and list management to achieve its stated goals.
Published 2008

Wrangler Jeans needed a faster, more cost-effective and more efficient way to produce Swatch Cards—sample cards the company's sales team uses to promote product lines of new garments to retailers. The all-digital workflow created by ImageSet Digital has reduced the production cycle, cut its annual costs substantially, and helped increase sales.
Published 2008

Agfa Graphics used a multi-touch direct marketing campaign to increase awareness and generate leads for its ThermoFuse plate line. The campaign generated a 5.67% response rate overall.
Published 2007

Canon wanted to target prospects from several vertical segments that had expressed interest previously in Canon's imaging equipment. A personalized full-color newsletter called the Canon Communicator was developed that directs recipient to personalized URLs for more information; 5.48% of recipients visited a personalized URL.
Published 2007

Ford Motor Company's program for allowing 2,400 dealers to personalize full-color postcards helps dealers stay in touch with their customers and increase customer traffic into the dealerships. More than 85% of Ford dealers use the system and more than 20 million cards have been printed and mailed since the system launched in July 2004.
Published 2007

Polaris Industries worked with RR Donnelley Response Marketing Services to create an easy-to-use, Web-to-print customer loyalty and sales promotion program for its dealer network in the United States and Canada. The program is now more than five years old and 38% of dealers now participate. Response rates for some promotions have been as high as 40%.
Published 2007

Seco-Carboloy revamped its system for providing sales collateral to dealers. The new system allows dealers to customize and order materials online. Almost 100 more dealers use this program and sales of some products have jumped 300%.
Published 2007