Exclusive Resorts is the largest destination club operating in the United States and has more than 3,000 members worldwide. Since the average price of becoming a member is $200,000, the company estimates that the pool of potential members is only about seven million people in the United States. The company was experiencing difficulties in obtaining fresh marketing leads and qualifying leads. A direct marketing campaign involving multiple touches and several layers of personalization helped the company improve its conversion rate by 130%.
Published 2008

The Pawtucket Red Sox, a minor league baseball team, wanted to increase the number of tickets sold per person in 2007 over the number sold in the 2006 season. Using a direct mail campaign with a personalized URL response device, the team met its objective. Almost 4% of the recipients visited their personalized URLs, and 36.5% of those who went to the personalized URL bought tickets.
Published 2008

The Automobile Association of America, Mid-Atlantic branch, wanted to reach out to its customers to encourage them to return to its stores to book more services or purchase more products. Using a two-touch mailer that reaches out to the customer before and after a trip, the company achieved response rates as high as 12.5% for in-store traffic.
Published 2007

Disney Destinations wanted to revamp the sales collateral it uses for business-to-business prospects interested in booking an event at one of Disney's five resort destinations. Instead of a box of information about every possible option, prospects now receive a full-color information booklet that contains only information relevant to their events. Bookings are up, prospects are happy to get just what they need, and printing and storage costs for collateral were cut in half.
Published 2007

The Portland Beavers wanted to encourage more area kids to attend its games. Using a personalized happy birthday card, the team reached out to members of its Kids Club and Birthday Club. Attendance at games increased.
Published 2007

Tourism British Columbia launched its BC Escapes marketing campaign to capture the attention of American and Canadian consumers looking for a quick getaway vacation. Using a customized brochure that was much shorter than the static one it had used, the organization reduced postage costs and saved money on paper and warehousing. Plus, it was able to gather information to use in future variable data campaigns.
Published 2007

RocketDog Racing, a road-race management group, wanted to find an innovative way to deliver race results to participants and foster a deeper relationship with participants. Coupling a personalized postcard mailer with a customized Web site helped the group achieve its goals.
Published 2006

A world class athletic event requires world class support, and the Euro 2004 Sa organization helped provide that support for UEFA European Football Championship in 2004. The organization worked for months to come up with a ticket design and on-demand printing solution that would deter counterfeiters and satisfy millions of fans.
Published 2005

The Borgata Hotel, Casino & Spa wanted to encourage visitors to return to its facility for repeat visits. Using the information gathered from a guest's previous visits, the Borgata is able to create unique mailings that refllect the interests of each recipient.
Published 2005

When you're one of the biggest names in one of the most competitive industries in the world, you've got to be doing something right. Walt Disney proves that it never stops trying to improve the experience its guests have, starting with the first phone call. Walt Disney uses personalized direct marketing to show its guests that it knows them and welcomes them, thereby reducing its overall cancellation rate.
Published 2005