The University of Nevada, Las Vegas (UNLV) Foundation sought an online development communications system that would allow fundraising campaign directors to personalize and produce donor literature. The system allows them to tailor communications down to the individual donor level and reach out more effectively to major donors.
Published 2007

Wesley College wanted to revitalize its annual giving campaign and used a personalized direct mail piece designed to make the donation process easier. Variable images and text were used to suggest donation amounts in keeping with past gifts and activities and interests of each donor. Final results are not available until mid-2007, but the early response rate has been encouraging.
Published 2007

The California Franchise Tax Board (FTB) redesigned forms and added highlight color to many of its forms including information requests, questionnaires, bills, notices, and other material. The carefully chosen and employed colors aid understanding, which increases compliance and speeds the collection of tax dollars. Within a month after the FTB started using the new forms, it saw a tenfold increase in response.
Published 2006

Like many private schools, Out-of-Door Academy (ODA) has an Annual Fund campaign to help supplement tuition. To increase participation from parents, faculty, staff, and trustees, the school turned to a personalized direct mail campaign. The new approach helped boost giving by more than 42% and led to record levels of participation from all targeted parties.
Published 2006

A local artist and a school district in Southeastern PA partner to showcase children's art in a short-run book project. The project raised school district and community awareness of the art program and provided valuable experience for future fund-raising projects.
Published 2006

The Robbins School of Business Management Institute, part of the University of Richmond, wanted to fill the Mini MBA® program student roster. A multi-touch marketing campaign combining email, short-run color printing, and display advertising pulled in enough students to fill several sessions.
Published 2006

The University of Toronto, Canada's largest university, used variable data printing to generate an 80% increase in the number of alumni financial donations.
Published 2006

Antioch Community High School, a public high school in Antioch, IL with more than a thousand students, needed a way to archive and print student records on demand. A digital printing solution the school developed provides scanned image storage along with sutdent record information on demand and earned the school high marks.
Published 2005

D'Youville College, a small liberal arts college in Buffalo, NY, attracts more attention by creating personalized brochures for prospective students. The new brochures have generated positive comments from the college staff and community, plus they have led to a higher number of applications.
Published 2005

Franklin University was spending tens of thousands of dollars on printing and mailing brouchures and recruiting only a few hundred students. After applying the principles of one-to-one marketing, the University was able to develop lower-cost, effective Web-to-print recruiting materials-as well as a system to track and follow up with all prospective students. The new materials helped save the University thousands of dollars and boost interest in the school.
Published 2005