Faced with increasing competition, limited budgets, and a local lack of belief in the value offered by college education, The Larry Selland College of Applied Technology at Boise State University was seeing a steady drop in enrollment. That is, until it developed a personalized direct mail program- "Yes. You Can." Timed and targeted communications connect with prospective students, convincing them that the answer to their dreams of success can be "Yes!" Published 2008
Freshman students heading off to Boise State begin their experience with an Orientation session. Assuring a positive initial experience is key to building a long-term relationship with students. In that perspective, the University takes the challenge seriously. It has developed personalized Orientation invitations, full of individualized information, maps, and directions, and designed to make that first visit to campus easy and enjoyable. Published 2008
Lincoln Public Schools of Lincoln, Nebraska, worked with Rochester Software Associates, Inc. (RSA), and Xerox to develop a reliable print production workflow to reduce costs and improve turnaround time. The school district wanted to do more than revise the way it produced documents; it wanted to create an entirely new approach. The new system employs sophisticated document management techniques, tracks production, and reduces costs and time. The school district has been able to trim $450,000 a year from its print production costs by implementing the new system. Published 2008
The Massachusetts College of Pharmacy and Health Sciences wanted to reach out to alumni and boost registration for an upcoming reunion. Using a combination of a personalized direct mail postcard and a personalized URL, the college was able to meet its goals and gain new information about alumni for use in future fundraising efforts. Published 2008
In 2005 the University's managers decided it was past time to revamp the school's in-plant printing operation. Some of the equipment in use was as old as the school and a convoluted process for ordering print had arisen over the years. A PDF-based Web-to-print system has helped increase customer satisfaction and improve print production efficiency. Published 2008
Teachers College had been using a mass-marketing approach in its communications, sending the same comprehensive brochures and media to all interested students. Inundated by irrelevant information, prospective students became confused when attempting to select a program that fit their specific needs. The College realized it needed a cost-effective strategy that would eliminate confusion, tap into its ever-changing audience, and strengthen the Teachers College brand. Published 2008
Located in a bustling, small city on the outskirts of Los Angeles, the University of La Verne needed a way to publicize its unique location and excellent educational value. Additionally, it sought to distinguish itself from the University of Nevada, Las Vegas (UNLV), an institution often confused with ULV because of their similar initials. Lacking marketing materials that spoke to prospective undergraduate students, ULV called for a tightly branded, cost-effective campaign that would help its audience gain awareness of the University and ultimately increase enrollment. Published 2008
Anglia Ruskin University, a large university in the United Kingdom, wanted to set itself apart from its competition by providing highly customized information kits to prospective students. The system, set to launch in November 2006, is expected to reduce printing and postage costs significantly while enabling the school to provide relevant information to prospects. Published 2007
Tiffin University wanted a rapid response system for handling information requests from prospect students. The variable data system they use now has cut printing and postage costs in half and allows the University to respond to most requests within a few days. Published 2007
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