Tinde ASA wanted to create and sell a new service for real estate agents in Norway that would allow them to personalize and order sales collateral online. The service needed to be easy to use, offer plenty of variety, and help agencies maintain the integrity of the brand. The solution was a success and is now used by 99% of the real estate agents in Norway.
Published 2006

Yellow Book USA, a leading yellow page directory publisher, used a customized self-mailer to generate sales leads. The project reduced the cost per lead by up to 50% and generated just over $1,000 more per ad sale than the top performing control segment.
Published 2006

Carswell wanted to recognize law students and lawyers when they completed training for and proved proficiency in using the company's online law research tool. The company issues personalized certificates after completion of training and certification. The program has helped the company establish its brand with student groups across the United States.
Published 2005

CCH Inc., a leading provider of information, software and tools for tax, legal and business professionals, was spending millions of dollars each year printing information that went out of date almost as quickly as it was printed. The company sought and implemented a database-driven digital printing system that saves the company millions of dollars a year and helps the company keep its clients as up-to-date as possible. The company has also been able to reduce printing volume by 60% and improve turnaround time by 300%.
Published 2005

Pitney Bowes Credit Australia wanted to decrease its use of third-party technical service and create more user-friendly invoices. Working with Group 1 Software, a wholly-owned subsidiary, the company was able to create a flexible invoicing system that works in conjunction with existing systems.
Published 2005

Storage Tek's top management said the company needed to reduce printing costs and stop throwing away collateral that became obsolete before it could be used. The company also needed to make better use of internal printing resources. A comprehensive plan allowed the company to accomplish all of these goals and to improve efficiency in the process. The company was able to save 1.2 million in the first year.
Published 2005

Selling is a tough business and SBC Communications was determined to make things easier for its sales representatives by using variable data printing in a custom direct mail package. The personalized package helped the sales representatives win back old customers and find new ones.
Published 2005

It's not always easy for direct marketing agencies to find fun, yet useful ways to practice what they preach. Yellowfin Direct Marketing used a variable data print approach to offer its clients and prospects an easy way to learn more about direct marketing and to get free expert advice. The company received a great deal of publicity, got a few calls from customers asking for more information, as well as a few new prospects asking for their own copy of the calendar.
Published 2005

Capital Group, a property marketing service for real estate agents, developed an interactive tool for brochure development. It provides real estate agents the ability to build marketing materials over the Internet. The Capital Group has seen process improvements, including reduction in time for artwork production, proofing and the correction cycle.
Published 2004

Chameleon, a developer of training courses to the travel industry worldwide, reduced run length and re-print times of training documents by developing an automated process to manage and execute the entire document supply chain.The ROI predictions and cost savings of over 40% were met.
Published 2004