Centaur Summits, an event organizer headquartered in the United Kingdom, wanted to improve the process of creating agendas for an upcoming event. The company worked with Strait Logics to create personalized agenda booklets and personalized evaluation forms. Centaur Summits was very pleased with the results of the project and will be using personalized materials for several 2008 events.
Published 2008

Metropolitan Sales Company wanted to increase the number of point-of-sale VARs (value-added resellers) reselling its products and specifically increase the sales of its Epson line of printers designed for use in point-of-sale environments. Using a multi-touch, multi-channel promotional campaign, the company increased sales by 3% and acquired new customers.
Published 2008

The NOVO 1 sales force needed a way to gain access to and set up meetings with top executives to explain the company’s unique selling proposition. A multi-touch personalized direct marketing campaign has helped the sales force get the attention of top executives — resulting in millions of dollars in new revenue for the company.
Published 2008

GE Partnership Marketing Group wanted to reduce as much as possible the use of pre-printed materials for its membership welcome kits. The company now prints as many as 5,000 customized brochures on a daily basis.
Published 2007

Glasgow Solicitors Property Centre, a multiple listing service in Scotland, cut costs and gave its member firms greater control over their listing materials by implementing a Web-based listing and print ordering system. A single database holds the listing details and directs the variable data printing production of listing materials.
Published 2007

Howard Hanna Real Estate Services' automated direct mail postcard mailing program reaches up to 15,000 prospects a week to tell them about houses for sale or recently sold houses in their area. The system also allows agents to design their own sales collateral for listings including sales sheets and brochures. The system reduced the production cycle for the postcards and other materials from weeks to a day or two.
Published 2007

MindZoo wanted to test personalized URLs (PURLs) and qualify some marketing contacts it had developed. A personalized mailing of 500 cards with PURLs and follow-up emails resulted in a 24.6% response rate (people visiting the PURLs) and at least five hot leads.
Published 2007

TAG Home Care, a division of the ADAM Group, achieved a 92% response rate to a pre-show mailer designed to draw C-level executives to its booth at an industry event
Published 2007

TAG Marketing and Recruiting, a marketing and recruiting firm in Tennessee, used personalized targeted direct mail to encourage home care professionals to inquire about open positions for their client. The campaign boosted response rates and saved 70,000 in recruitment costs when compared to previous methods.
Published 2007

Design and advertising agency RMC uses variable printing to send potential new clients customized brochures and generates a 90% plus response rate.
Published 2006