AlphaGraphics in Billings, Montana, takes targeted marketing seriously. It has developed DirectHit, a coordinated approach to using technology to solve marketing challenges. And what better way to explain how it all works, than to have some fun and demonstrate it in action? Its clients got the picture — to the tune of eight new campaigns within two months of the DirectHit launch.
Published 2008

Align Technology, Inc., is a medical device company engaged in the design, manufacture and marketing of Invisalign^®, a leading invisible orthodontic product. Align wanted to create a Web-to-print system that would improve and standardize the process of creating and printing marketing materials for the company’s signature product. The system has helped the company meet these objectives and has reduced production costs by $380,000 and production time from 45 days to 15.
Published 2008

Metropolitan Sales Company wanted to increase the number of point-of-sale VARs (value-added resellers) reselling its products and specifically increase the sales of its Epson line of printers designed for use in point-of-sale environments. Using a multi-touch, multi-channel promotional campaign, the company increased sales by 3% and acquired new customers.
Published 2008

The NOVO 1 sales force needed a way to gain access to and set up meetings with top executives to explain the company’s unique selling proposition. A multi-touch personalized direct marketing campaign has helped the sales force get the attention of top executives — resulting in millions of dollars in new revenue for the company.
Published 2008

Prudential Retirement wanted to create personalized retirement workbooks for plan participants who were switching to a new plan and for people eligible to participate in a plan but who had not yet joined a plan. The company wanted the information to be easy to understand and inspire recipients to take action. Each workbook, on average, is 25 pages, a reduction of 15 pages over the page count in the static workbooks used previously. The new procedures and workflow enhancements have increased productivity and reduced production costs by approximately 30%.
Published 2008

Agfa Graphics used a multi-touch direct marketing campaign to increase awareness and generate leads for its ThermoFuse plate line. The campaign generated a 5.67% response rate overall.
Published 2007

Disney Destinations wanted to revamp the sales collateral it uses for business-to-business prospects interested in booking an event at one of Disney's five resort destinations. Instead of a box of information about every possible option, prospects now receive a full-color information booklet that contains only information relevant to their events. Bookings are up, prospects are happy to get just what they need, and printing and storage costs for collateral were cut in half.
Published 2007

Glasgow Solicitors Property Centre, a multiple listing service in Scotland, cut costs and gave its member firms greater control over their listing materials by implementing a Web-based listing and print ordering system. A single database holds the listing details and directs the variable data printing production of listing materials.
Published 2007

The International Center for Entrepreneurial Development, Inc., the parent company of several franchises including Kwik Kopy, streamlined its direct marketing promotion program for Kwik Kopy using on-demand digital printing. Plus, the company developed a comprehensive Web-to-print system for franchise owners to customize their own marketing materials that also helps them win new business. The company has saved more than 1,200 work hours and has eliminated $20,000 in costs.
Published 2007