This Mutual NDA protects everyone’s interests and contributes to a trusting long term relationship with every new customer. It is an easily read document, so your client should be comfortable reviewing it without feeling the need for a lawyer. (No confusing "party of the first part" text.)

What are your client’s real business drivers? They may need prompts to help them articulate their goals for any campaign. This set of questions guides you through the Needs Analysis stage. It helps you pinpoint the client’s problems, while also providing data for the Value Calculator.

You’ve had a positive first meeting. Now it’s time for the critical next step. Get expectations in writing in a Plan Letter, and you’ll have a good foundation for moving forward into Needs Analysis.

It’s the first step in the Strategic Solution Sales process. Customize this PowerPoint presentation to craft a winning Solution introduction that builds credibility and gets you to the Needs Analysis stage.

After you get a tentative agreement on schedules and payments, you’re ready for a signature on a Statement of Work. A Statement of Work will help clarify and confirm everyone’s expectations. Clear communication upfront saves hours of grief later on.

Direct Order campaigns are intended to trigger an immediate purchase. Your client may face a marketing challenge to enhance loyalty or create effective new Direct Order sales campaigns.

 

This Direct Order presentation builds on your introductory presentation on digital print and the resulting Needs Analysis. This presentation provides a template for best practice programs to increase satisfaction and sales. You’ll show how personalization is the key to these relationships.

The increased relevance and customer centricity of targeted direct order campaigns can drive higher response rates and accelerate revenue growth

This Direct Order Solution bundle provides a convenient package of a solution presentation template and value calculator.

While it's impossible to give you complete scripts for every scenario there are a number of common objections we know you'll hear. We compiled them in a Word document with appropriate responses.

The benefits of variable data printing are not always apparent, especially to traditional print buyers who tend to focus on price alone. Your challenge is to quantify the bottom-line benefits you will be providing, and Caslon’s Direct Order Value Calculator will help your client understand the true sales potential of a relevant marketing campaign. The calculator lets you present realistic financial benefits of personalized print and creates a real incentive to work with your company.

This Word document contains over 30 sample scripts to help you sell applications such as direct order, fund raising, lead generation, loyalty programs, and collateral management to executives in a variety of vertical markets including financial services, higher education, manufacturing, retail, insurance, and non-profit.  A select number Email scripts are also included along with the telephone scripts.