This Mutual NDA protects everyone’s interests and contributes to a trusting long term relationship with every new customer. It is an easily read document, so your client should be comfortable reviewing it without feeling the need for a lawyer. (No confusing "party of the first part" text.)

What are your client’s real business drivers? They may need prompts to help them articulate their goals for any campaign. This set of questions guides you through the Needs Analysis stage. It helps you pinpoint the client’s problems, while also providing data for the Value Calculator.

You’ve had a positive first meeting. Now it’s time for the critical next step. Get expectations in writing in a Plan Letter, and you’ll have a good foundation for moving forward into Needs Analysis.

It’s the first step in the Strategic Solution Sales process. Customize this PowerPoint presentation to craft a winning Solution introduction that builds credibility and gets you to the Needs Analysis stage.

After you get a tentative agreement on schedules and payments, you’re ready for a signature on a Statement of Work. A Statement of Work will help clarify and confirm everyone’s expectations. Clear communication upfront saves hours of grief later on.

Relevant, personalized communications and digital printing are helping many companies improve their customer Nurture-Loyalty campaigns. Show your prospects these best practices in client relationship management.

While it's impossible to give you complete scripts for every scenario there are a number of common objections we know you'll hear. We compiled them in a Word document with appropriate responses.

Nurture-Loyalty campaigns are about motivating customer commitment for future purchases and cross-selling activities. The Value Calculator considers anticipated sales value of leads based on established purchase behavior, as described by your client.

This Word document contains over 30 sample scripts to help you sell applications such as direct order, fund raising, lead generation, loyalty programs, and collateral management to executives in a variety of vertical markets including financial services, higher education, manufacturing, retail, insurance, and non-profit.  A select number Email scripts are also included along with the telephone scripts.

This Nurture-Loyalty Solution bundle provides a convenient package of Solution presentation template, value calculator and needs analysis questions. With these three tools, you'll be well prepared to move the selling process forward.