An event (such as an open house, a seminar, or a dinner
presentation) is frequently an element in a lead-generation or customer-loyalty
plan. Typically, a direct-mail campaign is used to invite people to the event.
We provide a variety of tools to help you create effective,
timely campaigns for events. There is a workbook to help you manage all the
tasks, tools for creating a “campaign brief” and a “creative brief” to pin down
the details of the campaign, a flowchart to provide an overview of the process,
a template for a postcard, and diagrams showing layouts of emails and landing
pages.
