If you're a print service provider and you've got big plans for your business, you'll want to hear what Joel Cartun has to say. Want to expand by acquisition? Joel Cartun wrote the book. He developed his first company, Comvestrix, into a major outsourcer of digital printing from data centers. Then his business life took a different turn. He formed a new public company, Vestcom International, from Comvestrix and six other companies. Next he acquired not one but eight additional companies! Ultimately, Joel took Vestcom private.
Each year, PODi presents its prestigious Best Practices Awards to the winning companies and their print services providers for their outstanding projects that leverage the power of digital print. Alpha Graphics from Billings Montana, was the winner of the Self-promotion category. See their dynamic story and learn from their experiences in achieving digital excellence.
Each year, PODi presents its prestigious Best Practices Awards to the winning companies and their print services providers for their outstanding projects that leverage the power of digital print. Broadridge Financial Solutions was the winner of the Direct Marketing category. Find out how their highly successful project was conceived, sold, developed, and produced.
As digital printing moves into the printing mainstream, PODi has frequently suggested that digital printers can improve their odds of success by adding other services, such as marketing services. That approach makes sense for a lot of PODi members, and they have been very successful with it. However, it is not the only possible strategy. There are also many examples of companies that have found success just by being very efficient providers of short-run and variable digital printing.
Rick Smith, CEO of TASER, is widely known as an inspirational speaker, and with good reason. Even aside from TASER, he has an impressive background of achievement. But perhaps not as well known is the fact that TASER is among the most innovative users of variable-data marketing, including remarkable direct-mail campaigns. Variable data sells TASERS, and these campaigns have been an important factor in the company's spectacular growth over the last few years. See what Rick has to say about TASER, its marketing, and the role digital printing has played.
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