Manually assembling new-member kits can be a major headache, but it's in big demand across many markets, from insurance and retirement services to colleges and cruises. With digital printing, the kit process can be streamlined, eliminating many of the errors and costs of manual assembly. In this presentation, two successful suppliers of personalized enrollment materials will reveal how they did it.

Do you have customers who supply sales collateral to many local offices or dealers? Chances are, that customer also has trouble maintaining control of their branding, while giving local partners content control. Chances are, a web-based collateral system can be the perfect solution, and you'll be a hero. This presentation has proven examples to show you how it's done.

Relevant and successful direct marketing is not only about "what" but "when". These event-triggered communications can be extremely effective. Think of lawn-care offers for new homeowners, or new car info for people coming off a lease. Join this session to learn how to plan these timely efforts and how to avoid common mistakes. Lots of direct mail goes unopened because it doesn't arrive when recipients actually need what it offers. That won't happen if you apply what you learn from this session. This simple approach of paying attention to your prospect's situation and motivation can work wonders for direct-mail response.

If you already print marketing materials, getting involved in email campaigns could be an attractive next step. This presentation shows examples of people who are already dealing with the details of securing email lists, creating email messages with Personalized URLs, and dealing with the resulting responses. Their experience will help you decide exactly what you want to do, and what tools and expertise you will need.

The book-printing market is being revolutionized by digital printing. Tens of millions of books are being printed digitally each year, and the market is growing at a double-digit rate. This is a market with many segments. Is one of them right for you? In this presentation, you'll learn from people whose companies have already made a commitment to the book market.