People want to communicate and be communicated to in different ways. This statement is the driving premise behind the struggles and successes of many companies. Peter Muir, President of Bizucate and evangelist of effective communication campaigns will take you on a whirlwind tour of technology and techniques to reach out and help others do the same. Personalized print, PURL's, Podcasts, HTML e-mail, blogs, RSS feeds, e-Newsletters and many more can be used to increase the relationship with your customers and support their efforts with their customers. You'll leave this session with new ideas on how to leverage these technologies in your current and future customer relationship management strategies. Peter will also provide a primer on what it takes to get into each technology based on Bizucate's experiences and the efforts of their customers!

Discover the secrets of high response rates from 20 years of testing. G. A. Wright Marketing, Inc. has mailed nearly 200,000 pieces monthly for 20 years to test and control groups to determine how personalization, relevance, offers, lists, premiums, sweepstakes, envelope color, emotional appeals, response mechanisms, toll-free numbers, four-color vs. two-color and so on impact response rates. Gary Wright will present results and analysis from testing backed up with case studies and strategic interpretations that are actionable for any business. He will reveal what doesn't work, what does, and action plans for maximizing results!

What does it really take to get involved with transactional printing? There is increasing overlap between graphic arts "variable-data printing," the type of "personalization" used in direct mail, and "transactional" printing. This is especially true now that marketing messages in full color are starting to appear on credit-card statements and other transactional documents.

Have you encountered personalized print jobs that print at a snail's pace? Or jobs that simply can't be printed on a given machine because of the way they were prepared? PPML (the Personalized Print Markup Language) was created to solve problems like these. In the first half of this session, Jim Mekis, PODi's PPML expert, will provide an overview of the PPML standard and provide an update on its use in the industry. Then you'll find out how PPML made it possible for a company to turn around a massive job involving thousands of personalized images on a very tight schedule. You'll come away from this session with a sense of the power of PPML and why it is an important element to consider in your next hardware or software purchase.

Wide-format digital imaging has changed the way display graphics and numerous other end products are produced, and it represents a growing and reliable profit center for many commercial printers and document printing operations. While wide format can be a great opportunity, before you take the plunge you'll need to do your research and then position your business properly. In this session, you will learn the numerous wide-format decision points to consider, get familiar with wide-format markets and technologies, and hear the experience of a commercial printer currently working successfully in wide-format digital printing. If you are investigating the wide-format opportunity for your company, this session is designed for you.