The marketing of the PODi Application Forum is a complex process, and one that contains most of the elements that are found in direct marketing campaigns for other products. In this session, some of the key players will explain the process in detail.

Personalized marketing campaigns are often based on data from files that were created for completely different purposes. The files can have all kinds of problems: proprietary file formats, inconsistent coding, data in the wrong fields, missing data, capitalization problems ...the list goes on. In this session, panelists with in-depth, practical experience in coping with real-world data will explain the approaches they take to assessing files and dealing with the problems they contain. If you need to deal with data for personalization that comes from a variety of sources, you will not want to miss this session.

How do you make a Web-to-print software package work together with your production operation? Veterans of the process will share their experiences. What information needs to be transferred from the web server to your production operation? How does it get collected and transferred? Does it make a difference whether your production system uses job tickets or hot folders (or neither of these)? The panelists in this session will share insights gleaned from their experiences in making it all work together.

Join the Operations Track Chair, John Giles, and your peers to add to your check list before you head home. This promises to be a lively and participative session. Find out what insights others gleaned, and pick up ideas you might have missed. And share some of your own bright ideas! Most importantly, use this time to identify your own next steps to keep your digital print operations on track.

Automation crosses the different product offerings of VDP, digital printing, and web-to-print. Whether it is automating the preflighting of a digital print order, the cleanup of VDP data, or the ordering process in a web-to-print solution, printers have the opportunity to improve throughput and cut labor costs. Hear how one company coordinated its efforts to push the limits of time, technology, and budget and became an even more efficient and profitable provider.

Learn about Microsoft's new XPS format. Learn more about PDF. In a balanced and detailed overview, hear about how the new XPS standard is similar to and differs from PDF. It may not be an either/or situation for your business. Find out what you'll need to do to be ready for XPS, and whether it will be additional - or alternative - to PDF in your shop.