How do you go about implementing the ideas you've heard in the sessions that led up to this one? In a highly interactive process with your peers and Track Chair, Rick Littrell, you'll get help with setting priorities, motivating your team, and moving your business to the next level.

Is your organization stuck in its old ways of working? Digital printing, like any major change, brings with it the need for new ways of doing business. Changes have to be made in production, sales, and customerr services. What is that best way to adjust? Should you start a new division? Get your people re-trained? Bring new people in? In this session, a panel of people who have been through the process will describe the three different approaches that their companies took to the digital transition.

To get the highest possible throughput in your plant, you need to pay attention to the use of your most "limiting" resource; whether that is your press, your color expert, or the space on your loading dock. This simple observation is the starting point for an alternative approach to running your business, called the Theory of Constraints or Constraint Management. Among other things, it can help you be more profitable by aligning your sales and operations through determining the best job(s) for the operations that you have and to change how you look at your overhead allocation in running your business. This session will teach you to see your business differently, and this new perspective can help your business become what you really want it to be.

Before you can build close business ties with your customers, you need a thorough understanding of their industry. For many companies a key element of their strategy is to focus on a small number of vertical markets as this creates tremendous leverage. The more knowledge you have of the specific issues faced by an industry the more valuable your solutions become and your ability to sell your solutions is greatly enhanced. In this session, you will get an overview of Caslon & Company research about which markets are growing and which are not. Then you will hear detailed reports from two companies that have targeted specific verticals. One (Sugarbush Media Solutions) serves the manufacturing sector; the other (Seaway Printing) is doing innovative work in event marketing. While these may not the same verticals you work with, many of the lessons these companies learned are sure to apply in your environment.