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Results 1 - 6 of 6
Designing for Variable Data Printing, 2/28/06
There's an art to designing for variable data printing (VDP), an exciting new world where previously static design elements can change - sometimes intentionally and occasionally unexpectedly.
Extreme Makeover: Maximizing Direct Marketing Results, 3/1/06
Get under the hood and find out how digital capabilities can impact your marketing strategy. Marketing, design, data, and production experts dissect an actual campaign, and then reconstruct it to improve its relevancy and return.
Get Out of the Warehouse: Transitioning to Digital Collateral Management
Giant warehouses full of mostly out-of-date collateral are a thing of the past. Digital collateral management systems save money by enabling shorter runs as well as removing storage costs. And the bonus? Your collateral can also be more effective by using variable data printing to make each piece a 1:1 conversation.
How Search Marketing Integrates with Relevant Offline Communications, 2/28/06
With Google emerging this year as the most valuable media company in the world, it is clear that search marketing is a critical component to communications. Search marketing brings targeted relevant communication, the "holy grail" of digital printing, to the masses. Learn about search marketing and how it can be used to complement relevant communication using digital printing.
Learn from the Best: Award-winning marketing strategies, 2/28/06
In depth review of Best Practices award winner Inter-State Studio and Publishing.
Taking the Next Steps: A To-do List to Start Communicating More Relevantly Now!
Notes from the brainstorming session on how to begin implementing relevant marketing plans.
Results 1 - 6 of 6
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