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Reports

Caslon leverages its expertise in digital technology and business strategy into a variety of essential reports on vital industry topics – available without charge to all PODi members.

Our in-depth reports give you the insights you need to turn each topic into an opportunity for growth, along with the hard data necessary to make it work.

Results 1 - 6 of 6
Australian Production Digital Print Market Study Australian Production Digital Print Market Study
This report examines the Australian Production Digital Print market and attempts to answer the key questions of market size, segmentation and growth. The definition of Production Digital Print devices includes laser and ink jet printers but excludes offset technologies. For the first time, the market has been segmented into heavy, medium and light production devices as well as colour and monochrome. The report is based on a survey of key vendors.
New Customer Experience New Customer ExperienceFeatured
The New Customer Experience (NCE) is a new marketing solution that service provider companies can use to increase their profits and the market value of their companies. The battle to retain and sell more to a new customer is won or lost in the first few months of the enterprise/customer relationship. An NCE program will help any client manage the process of reaching out to their customers during this crucial phase. Service providers who can work with their clients to develop an NCE program will be viewed as value-added partners.
Published 2007
Response Rate Report Response Rate ReportFeatured
Most marketers know instinctively that personalization can increase response rates for direct mail. This report provides guidelines that you can use to help estimate response rates when proposing and planning relevant marketing campaigns involving variable print.
Published 2007
Segmenting the World of Digital Print Segmenting the World of Digital Print
Segmentation analysis allows companies to tailor their marketing messages and sales collateral to speak directly to the requirements and needs of a particular group. This report takes a look at the vertical market and business application segments of the case studies within PODi's Best Practices in Digital Print collection. Business owners, marketing professionals and sales people can gain insight into which digital print applications provide value to specific market segments.
Published 2007
Pricing for Value Pricing for Value
The Pricing For Value report helps service providers improve profitability by knowing the customers' issues before quoting a solution and a price. Perfect for any company that needs to rethink how they price their services. It discusses how to make pricing models based on the value to the client's business.
Published 2006
Hiring Solution Salespeople for Digital Printing Hiring Solution Salespeople for Digital Printing
As the printing industry evolves, printers are recognizing the need to sell higher margin solutions rather than commodity print. This report from Caslon & Company helps print service providers identify and hire sales people with the right skills to be successful at selling solutions.
Published 2005
Results 1 - 6 of 6
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