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Knowledge Base

Welcome to the new Knowledge Base section of the web site. You'll find dozens of documents to help you build and grow your digital print business. From Reports on response rates and profitable applications, like the new customer experience, to presentations from the PODi AppForums, this one place has it all. PODi members can download all documents for free.

Finding a document is easy – simply type in a keyword in the search bar above or select a category from the menu in the left column.

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Response Rate Report

New Customer Experience

Pricing for Value

Segmenting the World of Digital...

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Digital Printers - The Growth...

Mining for Sales and Profits

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Response Rate Report
			Most marketers know instinctively that personalization can increase response rates for direct mail. This report provides guidelines that you can use to help estimate response rates when proposing and planning relevant marketing campaigns involving variable print. Published 2007

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