AlphaGraphics in Billings, Montana, takes targeted marketing seriously. It has developed DirectHit, a coordinated approach to using technology to solve marketing challenges. And what better way to explain how it all works, than to have some fun and demonstrate it in action? Its clients got the picture — to the tune of eight new campaigns within two months of the DirectHit launch.
Published 2008

Associates Graphic Services (AGS) wanted to showcase its new personalized URL technology and attract attendees to an upcoming open house/training session. Using the new technology, the company put together a promotional campaign and invitation. Invited guests visited a personalized URL to get more information and register to attend. Within six weeks after the open house, AGS closed on five new projects from attendees, worth $52,500, and is talking to seven other companies. The company has realized a 3,400% return on investment for the project.
Published 2008

Re-branding and repositioning an established business can be challenging. Blue Tape, a marketing communications service provider in Texas, accom-plished it with a smart plan for a multi-touch direct mail campaign featuring the memorable image of a Blue Ape, a tempting give-away, some targeted messaging, and a great example of how to use personalized URLs.
Published 2008

Channel Graphics created an innovative, personalized direct marketing campaign to drive a record number of prospects and members to its industry event. This case study shows how personalization is being used in China to-day, including how personalized address stickers help overcome cost and regulatory barriers.
Published 2008

Branding in the graphic arts industry in China is still relatively primitive, especially in the area of print service providers. Being one of the most popular media providers in the graphic arts industry in China, Channel Graphics is launching a series of branding events under a campaign named "The 1st Branding Parade for Print Service Providers in Beijing," with the aim to promote brand-building among print service providers in the coming few years. As a result, a series of programs were conducted to promote brand awareness among print service providers, including playing an interactive Poker Game with its 20,000 magazine readers.
Published 2008

To promote its services, Daily Digital Imaging prints and mails a personalized, full-color, double-sided, oversize postcard about once a month. The current distribution count is about 2,700 and the response rate—counting a response as a new print order—is 12.2% overall. New print orders average $465.
Published 2008

Each year in the spring, Electric Pencil sponsors a client get-together, an event that is part business and all fun. The company used personalized URLs and variable data printing to encourage existing and prospective customers to attend the 2007 event. The event was very successful and more than half of the invited guests attended. Electric Pencil got 15 new leads and landed $150,000 in new business.
Published 2008

F.P. Horak, a marketing service provider, wanted to showcase its personalized URL marketing capabilities and decided to do a self-marketing campaign using the technology. In 2007, the company mailed 554 pieces with a personalized URL on each one to demonstrate the technology and generate leads. The response rate has been high (30%), and 6.1% of the recipients have requested meetings.
Published 2008

Landmark Impressions wanted to showcase the company’s capabilities and the potential of personalized URL technology. Using a direct mail project combined with a personalized URL and a personalized Flash animation, the company succeeded in raising its corporate profile with more than 1,700 people and got four new projects.
Published 2008