Creating effective sales material can be difficult even for companies with lots of computing power at their disposal. ADP decided to equip its Time and Management sales group with a Web-based tool for creating standardized materials that could be easily personalized and produced quickly on an as-needed basis. Using this solution prospects and in-person sales time increased.
Published 2005

Antioch Community High School, a public high school in Antioch, IL with more than a thousand students, needed a way to archive and print student records on demand. A digital printing solution the school developed provides scanned image storage along with sutdent record information on demand and earned the school high marks.
Published 2005

Bridgestone needed a way to create a lot of customizable promotional materials without a lot of lead time-while protecting the company's brand in the process. The company also needed to ensure that crucial information isn't lost or handled incorrectly. The solution was a robust print-on-demand system that serves hundreds of dealers.
Published 2005

Setting a good example is a good business strategy and Canon decided it wanted to show its prime prospects how to doa direct mail campaign correctly. By getting the right help, selecting the best prospects and developing the bestmessage, Canon was able to lead by example and generate interest at the same time. The campaign generated four times the response of previous mailers that were not personalized.
Published 2005

Carswell wanted to recognize law students and lawyers when they completed training for and proved proficiency in using the company's online law research tool. The company issues personalized certificates after completion of training and certification. The program has helped the company establish its brand with student groups across the United States.
Published 2005

CCH Inc., a leading provider of information, software and tools for tax, legal and business professionals, was spending millions of dollars each year printing information that went out of date almost as quickly as it was printed. The company sought and implemented a database-driven digital printing system that saves the company millions of dollars a year and helps the company keep its clients as up-to-date as possible. The company has also been able to reduce printing volume by 60% and improve turnaround time by 300%.
Published 2005

Christie's wanted to make life simpler for the people who receive its catalogs during the year. It needed a way to simplify and streamline the catalog renewal process without giving subscribers more information than they needed. The auction house also wanted to do all this in a way that helped reinforce its brand. A carefully planned project that used personalized mailing materials helped it achieve all of its goals and reduce customer service calls from subscribers 30% in the first month.
Published 2005

Compassion International, a worldwide agency that supports children in more than 20 countries, needed a faster way to produce child support packages for new donors. The digital printing system the organization developed has allowed the organization to reduce production times and costs. The time to produce sponsorship packets is now less than 24 hours, a process that used to take as many as 21 days.
Published 2005

Crabtree & Evelyn's well designed and executed personalized direct mail campaigns have increased year-end holiday sales. By segmenting their customer database and developing different versions of their mailer, Crabtree & Evelyn achieved a 16% response rate. They have also increased the company's storehouse of knowledge about customer spending habits.
Published 2005

Culinary Inspirations wanted to personalize instructional materials for its in-home interactive dinner parties on an as-needed basis. Instructors can personalize materials and order them via the Web so that there's always something new and exciting cooking at their dinner parties. The company is able to control its brand while making it easy for instructors to get the materials they need.
Published 2005