AIM Funds Management, a Canadian investment firm, reduced costs and increased the speed of delivery of statements by moving production in-house and implementing a software solution to create versioned customer statements, including targeted messaging. The time required to test client data before statements are print-ready has been reduced by 75% and AIM has saved $500,000 by eliminating redundant mailings.
Published 2001

AMP Australia, a financial services firm, re-engineered its document generation process. Business users generate business documents using a graphical user interface, creating a more effective way to design, archive, reprint documents. The time required to create complex documents has been reduced from 50 days to 2-3 days and saves over $1.25 million per year.
Published 2001

The Baan Company, a provider of B2B collaborative commerce solutions, created a Web-enabled collateral on demand system. The fully automated process allowed documents to be personalized with information such as vertical market, size of company, and contact person. Baan has reduced the time to market of updated information and realized a reduced level of wastage and major cost savings.
Published 2001

Backroads, an active travel company, launched a personalized mailer to encourage past customers to book another vacation. The postcard featured information from the customer's most recent trip. The back of the mailer featured information about trips recommended based on the customer's previous travel. The personalized mailer produced twice the response rate compared to those receiving a standard catalog.
Published 2001

Companies that seek to reach corporate decision-makers use a Personalized Web Response marketing program. A personalized brochure is sent to the prospect containing a personalized URL address and a photo of a gift the recipient will receive upon meeting with a sales person. The prospect visits their URL, verifies contact information and answers questions that qualify and classify the lead. Sales force users achieved actual appointments with 21%-75% of addressees.
Published 2001

Blue Cross and Blue Shield of Florida, implemented a Document Management software system to print its checks more efficiently. BCBSF now runs 90% of its checks on two different paper stocks, eliminating the need to maintain the inventory of over 25 different preprinted forms. In addition, check-printing errors have been virtually eliminated and the auditing procedure has been automated, improving reliability, speed, and cost.
Published 2001

Bruggemann & Freunde, a German ad agency, designed a personalized mailer to gain attention of marketing managers and demonstrate the one-to-one marketing capabilities of firm. The mailer contained one of four variable headlines combined with one of two versions of the mailer based on the location of the recipient. The entire job was executed in five days and the company acquired new business accounts.
Published 2001

Butler Roof Group, a provider of high quality metal roofs, developed a Web-based personalization system that enables dealers to select and edit promotional mailings ranging from self-mailers, post cards and letter packages. These pieces can be customized with dealer information including recent projects and every mailing includes a business reply card. Dealer participation doubled and administrative staff time was cut by 75%.
Published 2001

Companies with a dealer or franchise network create customized communications based on local market needs by using a Web-enabled solution. Dealers may customize promoted products, retail pricing and messaging for flyers and direct mail campaigns. The solution reduces time and costs.
Published 2001

A major cosmetics company quickly and effectively designed packaging for new product launch using a Web-enabled order entry, design and fulfillment application that allows clients to quickly create custom package designs. The solution provides more consistent quality and increases speed to market.
Published 2001