Setting a good example was only one of the reasons why the trade magazine Print Media Management decided to use personalized covers for a fall issue of the magazine. The publisher and staff also wanted to see how its readers would react to seeing their name in print. The results were beyond expectation and the publisher intends to showcase more of the technology written about between the covers. Published 2005
Reason Magazine created a customized issue for subscribers to underscore its message of how marketers and others are using personal data. Personalized covers and customized text helped the magazine gets its message across and brought in hundreds of new subscriptions. Published 2005
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