General Nutrition Centers (GNC) wanted to provide its 1,100 franchise operators a way to create local marketing campaigns aimed at increasing store traffic and, thus, increase sales. The company also wanted to maintain corporate branding guidelines and guarantee that all marketing content comply with corporate guidelines. Working with MSP Digital Direct, the company created an easy-to-use Web-to-print system that has cut costs and increased sales.
Published 2008

Specialty Retailers, Inc., with four different brands in different geographic areas, sends postcards to newly moved customers with a personalized map showing driving directions from their new address to their nearest store and offering them 25% off their first purchase. The program has achieved redemption rates as high as 42%.
Published 2008

The Automobile Association of America, Mid-Atlantic branch, wanted to reach out to its customers to encourage them to return to its stores to book more services or purchase more products. Using a two-touch mailer that reaches out to the customer before and after a trip, the company achieved response rates as high as 12.5% for in-store traffic.
Published 2007

Cellcom, a regional telecommunications company in Wisconsin, wanted to inspire customers with older cell phones to upgrade their equipment so the company could avoid fines from the FCC. A personalized postcard mailer prompted 22% of recipients to trade up-a full 20% increase in response rate compared to previous static mailings.
Published 2007

Ford Motor Company's program for allowing 2,400 dealers to personalize full-color postcards helps dealers stay in touch with their customers and increase customer traffic into the dealerships. More than 85% of Ford dealers use the system and more than 20 million cards have been printed and mailed since the system launched in July 2004.
Published 2007

Friendly Honda House, a Honda dealership in New York, wanted to boost traffic for a sales weekend in May 2006. The dealership used a multi-touch personalized mailing campaign with a personalized URL as a response channel to promote the event. Total unit sales almost doubled over previous sales events.
Published 2007

Polaris Industries worked with RR Donnelley Response Marketing Services to create an easy-to-use, Web-to-print customer loyalty and sales promotion program for its dealer network in the United States and Canada. The program is now more than five years old and 38% of dealers now participate. Response rates for some promotions have been as high as 40%.
Published 2007

The Portland Beavers wanted to encourage more area kids to attend its games. Using a personalized happy birthday card, the team reached out to members of its Kids Club and Birthday Club. Attendance at games increased.
Published 2007

Prism Business Media tested a personalized direct marketing campaign coupled with a personalized URL to boost attendance at a ACCM tradeshow. The campaign outperformed the traditional marketing methods in several ways.
Published 2007

Prism Business Media tested a personalized direct marketing campaign coupled with a personalized URL to boost attendance at a NCDM tradeshow. The campaign outperformed the traditional marketing methods in several ways.
Published 2007