The Borgata Hotel, Casino & Spa wanted to encourage visitors to return to its facility for repeat visits. Using the information gathered from a guest's previous visits, the Borgata is able to create unique mailings that refllect the interests of each recipient.
Published 2005

When you're one of the biggest names in one of the most competitive industries in the world, you've got to be doing something right. Walt Disney proves that it never stops trying to improve the experience its guests have, starting with the first phone call. Walt Disney uses personalized direct marketing to show its guests that it knows them and welcomes them, thereby reducing its overall cancellation rate.
Published 2005

CIGNA Retirement & Investment Services, an asset management and retirement services firm, developed the ability to produce customizable defined contribution and benefit statements. All data is plan and/or participant specific. Point-of-need messages are targeted specifically to the investment behavior of the participant. CIGNA saw a 10.5% increase in plan participation and annual savings in excess of $1million.
Published 2004

KeyCorp, a bank-based financial services company, improved communications with clients through the implementation of a new graphic presentation and design of the financial statements. The process also gives them the ability to target specific customers by inserting pertinent marketing messages within the statements. Printing and mailing costs have been reduced by combining marketing messages on statements.
Published 2004

LandAmerica Financial Group, a title insurance company, launched an internal brand campaign to employees nationwide. Every employee received a customized version of a brochure that served as notice of the event and an invitation and they also received a unique puzzlegraphic. Eighty-five percent of LandAmerica participated in building the corporate logo by solving the online jigsaw puzzle.
Published 2004

M-real Digital Imaging, a producer of digital papers, launched a fully personalized, multi-stage marketing campaign, consisting of five specific elements, each personalized to the client. The campaign surpassed goals of rebuilding confidence, generating a strong brand awareness, and interest in the product to existing and potential clients.
Published 2004

Montreat College, a Christian Liberal Arts school, created a direct mail fundraising campaign by incorporating variable data chosen to match the class year of each alumnus. Overall dollar amount given exceeded the previous year by 10% as a result of the campaign.
Published 2004

Saab, the German subsidiary of the Swedish carmaker, developed a variety of advertising materials enabling the Saab dealers to offer their customers specific accessories and services via mailings. Particular attention is paid to ensuring that each customer is sent only the information and offers that are relevant to their car. Based on the campaigns implemented to date, sales of the advertised products have increased by as much as 60% over the previous year.
Published 2004

Securian Retirement Services, a financial services provider, launched an initiative to transform its 401(k) plan statements and newsletters. All account data in the statement is variable. The text blocks in the newsletter are variable driven by the database criteria and can be versioned according to plan type.
Published 2004

Acorn Stores, a women's designer clothing retail store, developed a customer loyalty program to attract visits from inconsistent shoppers and generate continued sales from loyal customers. Personalized brochures with different messages and offers were sent to three distinct groups of customers. Same-period sales for the entire chain rose 20% over the previous year.
Published 2003