Freshman students heading off to Boise State begin their experience with an Orientation session. Assuring a positive initial experience is key to building a long-term relationship with students. In that perspective, the University takes the challenge seriously. It has developed personalized Orientation invitations, full of individualized information, maps, and directions, and designed to make that first visit to campus easy and enjoyable.
Published 2008

Centaur Summits, an event organizer headquartered in the United Kingdom, wanted to improve the process of creating agendas for an upcoming event. The company worked with Strait Logics to create personalized agenda booklets and personalized evaluation forms. Centaur Summits was very pleased with the results of the project and will be using personalized materials for several 2008 events.
Published 2008

Specialty Retailers, Inc., with four different brands in different geographic areas, sends postcards to newly moved customers with a personalized map showing driving directions from their new address to their nearest store and offering them 25% off their first purchase. The program has achieved redemption rates as high as 42%.
Published 2008

Adobe Systems Inc. wanted to boost membership in the Adobe Solutions Network for Print Service Providers by 50% by the end of 2006 and decrease attrition levels of existing memberships. Adobe successfully used personalized direct mail and email program directing recipients to personalized URLs to join or renew their membership.
Published 2007

Gannett Co., Inc, a major media company, wanted to find an inexpensive and automated way to bolster its new customer retention rates. A program consisting of personalized print and e-mail touches has helped achieve over 20% ROI for the company and has boosted 13-week retention rates an average of 13.7%.
Published 2007

Polaris Industries worked with RR Donnelley Response Marketing Services to create an easy-to-use, Web-to-print customer loyalty and sales promotion program for its dealer network in the United States and Canada. The program is now more than five years old and 38% of dealers now participate. Response rates for some promotions have been as high as 40%.
Published 2007

The Portland Beavers wanted to encourage more area kids to attend its games. Using a personalized happy birthday card, the team reached out to members of its Kids Club and Birthday Club. Attendance at games increased.
Published 2007

Salt River Project, a large public utility in the United States, wanted to test the power of personalized communications. The company received a 26% response rate to a mailing sent after a promotional event for commercial customers by using variable data printing and personalized URLs.
Published 2007

Tamarack Funds wanted to find a way to encourage its current IRA clients, particularly those 55 and older, to invest more in their accounts. The company was able to boost investor deposits by an average of 22% by sending each person a short report that indicated how much they could have in their accounts by age 65. A graphic representation of how much difference a few thousand a year could make over time helped generate a six-figure net profit for the company.
Published 2007

The Co-operators, a Canadian insurance company, has revamped its client newsletter so each issue can be completely customized. The new approach has resulted in greater customer satisfaction and a better relationship between agents and their customers.
Published 2007