Pantone wanted to launch a new monitor color calibration system in a big way. Using a four-prong, multi-channel marketing program that involved full-color, personalized postcards, email, display ads, and the Internet, Pantone beat its own expectations. Sales were 13% above projections. The campaign won a PIXI Variable Print / 1:1 Marketing Communications Honorable Mention award.
Published 2006

Design and advertising agency RMC uses variable printing to send potential new clients customized brochures and generates a 90% plus response rate.
Published 2006

RocketDog Racing, a road-race management group, wanted to find an innovative way to deliver race results to participants and foster a deeper relationship with participants. Coupling a personalized postcard mailer with a customized Web site helped the group achieve its goals.
Published 2006

Enterprise management software developer SAP's Break Down the Walls co-op direct mail piece breaks through to the vital small-to-medium-sized business market. The response rate was 110% better than previous campaigns, and costs were reduced by 50%.
Published 2006

T-Online, a European Internet service provider, was able enhance customer loyalty by offering to a free personalized color desk calendar. As part of the offer T-Online was also able to get its clients and prospects to update and verify their own mailing data. The program cleaned up the company database but also got the customers' attention. Thirty-six percent of recipients ordered a calendar and updated their information.
Published 2006

The Robbins School of Business Management Institute, part of the University of Richmond, wanted to fill the Mini MBA® program student roster. A multi-touch marketing campaign combining email, short-run color printing, and display advertising pulled in enough students to fill several sessions.
Published 2006

Yellow Book USA, a leading yellow page directory publisher, used a customized self-mailer to generate sales leads. The project reduced the cost per lead by up to 50% and generated just over $1,000 more per ad sale than the top performing control segment.
Published 2006

Setting a good example is a good business strategy and Canon decided it wanted to show its prime prospects how to doa direct mail campaign correctly. By getting the right help, selecting the best prospects and developing the bestmessage, Canon was able to lead by example and generate interest at the same time. The campaign generated four times the response of previous mailers that were not personalized.
Published 2005

Christie's wanted to make life simpler for the people who receive its catalogs during the year. It needed a way to simplify and streamline the catalog renewal process without giving subscribers more information than they needed. The auction house also wanted to do all this in a way that helped reinforce its brand. A carefully planned project that used personalized mailing materials helped it achieve all of its goals and reduce customer service calls from subscribers 30% in the first month.
Published 2005

D'Youville College, a small liberal arts college in Buffalo, NY, attracts more attention by creating personalized brochures for prospective students. The new brochures have generated positive comments from the college staff and community, plus they have led to a higher number of applications.
Published 2005