The Massachusetts College of Pharmacy and Health Sciences wanted to reach out to alumni and boost registration for an upcoming reunion. Using a combination of a personalized direct mail postcard and a personalized URL, the college was able to meet its goals and gain new information about alumni for use in future fundraising efforts.
Published 2008

The Pawtucket Red Sox, a minor league baseball team, wanted to increase the number of tickets sold per person in 2007 over the number sold in the 2006 season. Using a direct mail campaign with a personalized URL response device, the team met its objective. Almost 4% of the recipients visited their personalized URLs, and 36.5% of those who went to the personalized URL bought tickets.
Published 2008

What began as an effort to increase the number of new car loans at Wallingford Municipal Federal Credit Union (WMFCU) has turned into a new marketing strategy that uses targeted personalized messaging (delivered by a squawking seagull) to successfully deliver results across multiple lines of business.
Published 2008

World's Finest Chocolate is a family-owned and operated candy company headquartered in Chicago. The company wanted to increase the number of orders through its catalogs and turned to Neahas for help in developing a direct marketing solution. Together, the companies developed a direct marketing campaign involving personalized direct mail and personalized Web sites that have increased orders by up to 45% and the average order value by up to 56%, while bringing in $60,000 in additional revenue.
Published 2008

Adobe Systems Inc. wanted to boost membership in the Adobe Solutions Network for Print Service Providers by 50% by the end of 2006 and decrease attrition levels of existing memberships. Adobe successfully used personalized direct mail and email program directing recipients to personalized URLs to join or renew their membership.
Published 2007

Gannett Co., Inc, a major media company, wanted to find an inexpensive and automated way to bolster its new customer retention rates. A program consisting of personalized print and e-mail touches has helped achieve over 20% ROI for the company and has boosted 13-week retention rates an average of 13.7%.
Published 2007

Each year Heritage Education Funds Inc., one of Canada's premier providers of Registered Education Savings Plans (RESPs), conducts a direct mail campaign reminding RESP plan holders that as the end of the year approaches, they should consider making a contribution to their plan. Response rates to a static mailer were flat, but a personalized mailer prompted clients to increase their monthly payments by $40 on average and had a much higher response rate than the static mailer.
Published 2007

Tamarack Funds wanted to find a way to encourage its current IRA clients, particularly those 55 and older, to invest more in their accounts. The company was able to boost investor deposits by an average of 22% by sending each person a short report that indicated how much they could have in their accounts by age 65. A graphic representation of how much difference a few thousand a year could make over time helped generate a six-figure net profit for the company.
Published 2007

The Solidarity Fund, a development capital fund in Quebec, wanted to increase shareholder loyalty and encourage more of them to switch from annual contributions to regular monthly investments in their retirement funds. A highly customized mailer designed to inform shareholders how to make the most of their retirement contributions helped convince many of them to switch to monthly contributions or return to making regular investments.
Published 2007

The University of Nevada, Las Vegas (UNLV) Foundation sought an online development communications system that would allow fundraising campaign directors to personalize and produce donor literature. The system allows them to tailor communications down to the individual donor level and reach out more effectively to major donors.
Published 2007