Manufacturing companies including Lennox International, InFocus, and Best Software, developed a system for their dealers and retailers to create customized templated marketing collateral. Applications include direct mail, point of sale materials, posters, banners, price tags, product sell sheets, and freestanding inserts. Print and dealer out of pocket costs are reduced by aggregating print orders from several dealers.
Published 2003

Ford, a large car manufacturer, launched a solution to produce personalized brochures to send to customers who request information at road shows. The brochure includes information on the vehicle of interest and a letter with the name and contact information of the nearest dealer. The mailer is sent within one to two days of request.
Published 2003

General Motors, a leading car manufacturer, implemented a Digital Collateral System that enables dealers to order customized and static promotional materials via a Web site. After the dealer logs in, the process of personalization starts automatically, assigning templates according to the dealer's category. The average dealer completes an order online in five minutes.
Published 2003

The HON Company, a manufacturer of wood and steel desks, seating, filing and storage, and systems products, launched a program to electronically create customized selling materials that can be downloaded, printed locally or e-mailed to a customer. The program reduced costs and resulted in incremental sales results for HON dealers.
Published 2003

Rheem Manufacturing, a manufacturer of heating and air conditioning systems, implemented a digital collateral system allowing users to select a piece of collateral, customize it and place an order. The system improves the efficiency of the business transaction, and also automatically implements regional marketing programs. Access to collateral-on-demand has increased and waste has been decreased by more than 25%.
Published 2003

York UPG, a supplier of heating, ventilating and air conditioning products, implemented a system to produce customized sales and marketing collateral. Dealers can customize brochures with personalized messages, dealer contact information and logos, and dealer photos. The custom brochures reduce costs and 98% of dealers say it helps them better manage customer relationships and 95% say it helps them sell more.
Published 2003

The Baan Company, a provider of B2B collaborative commerce solutions, created a Web-enabled collateral on demand system. The fully automated process allowed documents to be personalized with information such as vertical market, size of company, and contact person. Baan has reduced the time to market of updated information and realized a reduced level of wastage and major cost savings.
Published 2001

SunAmerica Mutual Funds, implemented an online ordering system, called Marketing Collateral Order Management (MCOM) that enabled it's sales force to design and order customized, full color booklets to promote its Premier Select 401(k) product to new prospects. The new system improved presentation over the cumbersome same-to-all documents previously used.
Published 2001

Universal Underwriters Group, a provider of business insurance, developed a personalized, print-on-demand rate guide. The new guides are customized to comply with varying state regulations. The cover of the guide is also personalized with the dealer's name, plan name, and tracking code. Personalized rate booklets are printed and shipped within 36 hours.
Published 2001

Agfa, a developer and producer of analog and digital systems for the graphics industry, launched a website where graphic arts professionals request information based on their needs. The customers receive a personalized booklet either as a PDF file or as a printed piece that contains the information requested in addition to specific information about the customer's own workflow, business processes, and technology configuration.
Published 2000