Cinergy Health Plans creates benefit booklets for members using full-color variable data printing and fulfillment services. It’s a complex application because each booklet varies from 8 to 40 pages and contains as many as 250 variables, depending on the plan and options the customer has selected. Additionally, each plan booklet contains up to three personalized membership cards affixed within the front cover, further enhancing the program’s impact. These kits contain personalized information about the health plan each customer has selected and also serves as a showcase for the customer-centric approach that Cinergy promotes in its marketing.
Published 2008

Prudential Retirement wanted to create personalized retirement workbooks for plan participants who were switching to a new plan and for people eligible to participate in a plan but who had not yet joined a plan. The company wanted the information to be easy to understand and inspire recipients to take action. Each workbook, on average, is 25 pages, a reduction of 15 pages over the page count in the static workbooks used previously. The new procedures and workflow enhancements have increased productivity and reduced production costs by approximately 30%.
Published 2008

GE Partnership Marketing Group wanted to reduce as much as possible the use of pre-printed materials for its membership welcome kits. The company now prints as many as 5,000 customized brochures on a daily basis.
Published 2007

The Group Health Cooperative, the largest HMO in Madison and Dane County, WI, reduced labor and printing costs and increased accuracy by automating the delivery of health plan information packets, including ID cards, to members through a Web-to-print solution.
Published 2007

The Carphone Warehouse uses personalized welcome packs to give every new cell phone customer a customized welcome. The packages are also used to cross sell options, accessories, and related products.
Published 2006

Compassion International, a worldwide agency that supports children in more than 20 countries, needed a faster way to produce child support packages for new donors. The digital printing system the organization developed has allowed the organization to reduce production times and costs. The time to produce sponsorship packets is now less than 24 hours, a process that used to take as many as 21 days.
Published 2005

Group health insurance carrier HealthNow personalized its member guide booklets so they contain only information relevant to the individual plan member, reducing production costs by 50% to 60% and increasing customer satisfaction.
Published 2005

When you've got a lot of customers and many opportunities for them, its easy to drown them in irrelevant information. Merrill Lynch wanted to find a way to give its customers only the information they would find interesting. Personalizing and targeting information let the comopany meet its objectives and save a half million dollars in the first year.
Published 2005

Benefits information can be difficult to explain to employees, but it's even more difficult if they are given information about benefits that don't apply to them. Performance Food Group wanted to make it easier for its employees to understand their benefit options. Personalized benefit statements that give employees information that is relevant to them helps prevent confusion and raise employee satisfaction levels.
Published 2005

ANWB, the travelers association of the Netherlands, developed a system to provide completely personalized brochures used to help customers in their car buying process. Every element of the content is based on customer preferences and their personal profile. The booklets go from order to mail in 48 hours, and the automated collateral management maintains low costs by using high levels of scalability and no retained stock.
Published 2004