About Caslon

Caslon is focused on providing sales training and sales tools to help our customer grow their businesses. While we have a strong heritage of working in the digital printing industry our sales training platform is finding applications in a variety of industries from technology to medical devices to financial services.

Through the management of PODi, a digital printing association we provide the industry with unique and compelling sales tools that help vendors get their message out to the market..

Caslon Sales Training Platform

For companies that need to have their sales and service organizations deliver the right message at the right time Caslon provides a unique blend of software and services. Unlike other training programs Caslon focuses on providing the best talk tracks to your personnel enabling them to have winning conversations with customers and prospects. Utilizing a unique software platform and services Caslon enables users to practice their talk tracks in private and when mastered share them with managers, who then provide coaching. Management now has full verification that their sales and service reps are fully prepared. Companies that have implemented the program have seen productivity gains of up to 57% within 6 months.

Supporting digital print since 1996, the top industry association promoting digital printing, PODi is managed by Caslon. We provide top-level services and exclusive content for PODi members.

PODi helps member companies move beyond selling ink-on-paper to selling more profitable print and marketing solutions. Caslon provides the research, tools and resources to make it happen. Caslon offers learning events, like monthly Sales and Applications webinars.

Visit www.podi.org

Market Research

Digital printing pros turn to Caslon for dependable, industry-specific analysis. Caslon research tells you what you need to know and where you should be looking to stay on top of the next big opportunity.

Caslon offers several types of market research:

  • Research & advisory services designed for vendor companies supporting the production digital printing market
  • Custom consulting
  • Market research for PODi designed to benefit companies providing digital printing & marketing services