Search For (e.g. digital print, direct mail, W2P) Company Name
Country State Zipcode
  • PODi Member
    Show Filters
    Service Provider Type
    Printing Specialties
    Services
    Resources for creating & delivering direct marketing campaigns
     

    Caslon helps companies leverage digital printing and print on demand technologies to build business. Caslon is a PODi affiliate, and provides content, training, and marketing best practices to PODi members and to the printing industry. Caslon supports direct marketing professionals with digital printing case studies, marketing strategies and marketing tools, like Find a Service Provider.

     
    Gannett Tests Direct Mail for Promotion of Advertising Packages
    Gannett Co., Inc., an international news and information company, wanted to test the use of direct mail to promote newspaper advertising packages to small businesses. A letter was created that used digital print to vary information based on the recipient company's SIC code. The variable data included the recipient name, redemption code and a sample ad that corresponded with the targeted business.
    Published 2010
    PODi Newsletter
    Get ideas, tools and info!
    Sign up for our FREE
    monthly newsletter