Value Pricing in the Digital Printing Market
| Non Member Price: | $195 |
| Member Price: | Free |
This online training module reviews Value Pricing strategies that are a key part of Caslon’s Strategic Solution Sales (S3) Process. Value pricing focuses on the value the user sees as a result of a digital print solution as opposed to the cost of the printing. |
Note - Modules use Adobe Presenter which is not compatible with MAC computers
Benefit:
By viewing this training module you will learn how to effectively get your fair share of the value that you create for your clients. This is critical as pricing is one of the most important factors to a service provider’s profitability.
Description:
This 40 minute training session, led by Dave Erlandson, walks through Value Pricing strategies and how to incorporate them in your sales process.
Key Takeaways include:
- Common mistakes in pricing to avoid
- Six best practices for value pricing
- Uncovering your customer’s pain points
- How to use Value Calculators to prove the ROI of your proposed solution
