Relevant Direct Marketing-Part 2
| Non Member Price: | $195 |
| Member Price: | Free |
Learn how to develop more effective direct marketing solutions that deliver results. The second part of this online training series reviews three key best practices - optimizing response mechanisms, incorporating multi-channels and testing. These principles are illustrated with real-world case studies. |
Note - Modules use Adobe Presenter which is not compatible with MAC computers
Benefit:
By viewing this training module you will learn some of the common mistakes made by marketers and how to address them to create direct marketing campaigns that deliver improved response rates and increased sales.
Description:
This 20 minute training session, led by Jim Mekis, walks through the final three of five best practices for relevant direct marketing.
Key Takeaways include:
- How to use Personalized URLs and landing pages to increase response and conversion rates
- Tips for good landing page design
- How to conduct an effective test of your direct marketing
