Relevant Direct Marketing-Part 1
|Non Member Price:||$195|
Learn how to develop more effective direct marketing solutions that deliver results. The first part of this online training series reviews two key best practices - relevant messaging and timing. Both of these principles are illustrated with real-world case studies.
Note - Modules use Adobe Presenter which is not compatible with MAC computers
By viewing this training module you will learn some of the common mistakes made by marketers and how to address them to create direct marketing campaigns that deliver improved response rates and increased sales.
This 50 minute training session, led by Jim Mekis, walks through the first two of five best practices for relevant direct marketing.
Key Takeaways include:
- An understanding of the difference between personalization and relevance
- Tips on how to effectively segment your audience
- How to craft relevant copy and offers
- Key points in the customer communication lifecycle