Step3: Ensure Success
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 Learn how to develop more effective direct marketing solutions that deliver results. The first part of this online training series reviews two key best practices - relevant messaging and timing. Both of these principles are illustrated with real-world case studies. |
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Learn how to develop more effective direct marketing solutions that deliver results. The second part of this online training series reviews three key best practices - optimizing response mechanisms, incorporating multi-channels and testing. These principles are illustrated with real-world case studies. |
 Conventional wisdom tells us the best opportunities for increased sales lie within your existing customer base. What folks normally don’t tell you is that for every "gem" in your existing customer list there is corresponding "fools gold." Free to all |
The “campaign brief” is the document that will keep everyone on the same page as you put together a complex direct-mail program. We make it easy to assemble a campaign brief in either of two formats: as a table in Microsoft Word, or as a PowerPoint presentation.
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One of the most difficult parts of the sales process is getting appointments. And getting appointments with prospects that don’t know you or your company adds another degree of difficulty. One PODi member has developed a plan to increase their chances of success and cut down on time spent on cold calls. They look for ways to get an appointment based on a referral. Free to all |
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After you get a tentative agreement on schedules and payments, you’re ready for a signature on a Statement of Work. A Statement of Work will help clarify and confirm everyone’s expectations. Clear communication upfront saves hours of grief later on.
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A creative brief is a tool keep your creative team members on the right track to deliver the look, feel, and message that the client had in mind. We make it easy to assemble a creative brief in either of two formats: as a table in Microsoft Word, or as a PowerPoint presentation.
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