The purpose of Needs Analysis is to uncover the real challenges your client faces. Accomplish this by asking strategic questions about their business. You'll also need to ask very tactical questions in order to gather baseline information about past marketing programs. You'll use the answers to determine a solution and calculate the increased value it will deliver to your client.
What are your client’s real business drivers? They may need prompts to help them articulate their goals for any campaign. This set of questions guides you through the Needs Analysis stage. It helps you pinpoint the client’s problems, while also providing data for the Value Calculator.