Before you can sell, you need someone to sell to

It’s a never-ending challenge for every business. Here are just a few ideas for generating leads and nurturing prospects, along with tools to help you succeed.

• PROMOTE THOUGHT LEADERSHIP: Customers want to buy from companies that are acknowledged experts
  • Pursue speaking engagements (like PODi’s AppForum). Participate in trade shows and your local marketing or education communities
  • Promote your company with regular press releases. Get exposure on Find a Service Provider
  • Plan Lunch & Learns or Open Houses featuring leading edge info marketers want to know
    • Build a presentation with our Intro Template
    • Use case studies or Response Rate Report as incentives
  • Provide rich content on your with a Caslon ENGAGE content center
  • Place results-oriented, marketing services display ads on your website with Caslon ENGAGE display ads
  • Get PODi-published case studies, PODi Best Practice awards, other prestigious recognition
  • Become active in social media: answering questions, providing valuable insights

• OUTBOUND MARKETING & SELF-PROMOTIONAL PROGRAMS: Get ideas from what has worked for others 
  • Read over 60 examples of self-promo campaigns
  • Prove by doing. Demonstrate what you can do for customers by doing it for yourself
  • Use many channels – test and track results
  • Drive recipients to landing pages to collect contact information; be sure to follow up!
  • Easily create outbound content marketing campaigns using pre-written, customizable Caslon ENGAGE landing pages

• SEO PROGRAMS: Drive traffic to your site
  • Boost marketing services SEO scores with metadata keywords and relevant in-line content that changes monthly with Caslon ENGAGE Platinum
  • Integrate social media
  • Improve your keyword density, encourage others to link to your site
  • Give it time – rankings won’t improve overnight