Content Centers
ENGAGE Content Centers
Content marketing starts with up-to-date and ever-changing content that is relevant to your prospects’ needs and related to the services you provide. Constantly creating that material and refreshing it every month can be expensive and time-consuming. Caslon ENGAGE lets you easily select and post materials from the extensive PODi and Caslon library of over 500 case studies, reports and white papers right on your site. Just select the Caslon and PODi content you want, identify monthly updates, and even upload your own materials. It’s that easy, and it’s far less expensive than doing it all yourself.
ENGAGE Download Tracking
You already know that tracking and analysis is key to successful marketing campaigns. Content marketing is no different. All Caslon ENGAGE elements include download forms that capture critical information and immediately report it back to you. This way you know who’s downloading your materials and the kinds of follow-up to do.
ENGAGE Search Engine Optimization
SEO can be a powerful way to get your website found. Caslon ENGAGE SEO includes content summaries and relevant meta-tags to boost your scores.
Select the type you need
There are three types of ENGAGE Content Centers
ENGAGE Content and ENGAGE Basic
- Caslon selects 5 Caslon/PODi items
- One item is changed each month
- Add a link in your website to your personal Caslon-hosted Content Center
ENGAGE Choice
- Select any 5 Caslon/PODi items and 3 of your own
- Change one Caslon/PODi item and one of your own each month
- Insert an HTML iframe command into your website's content center page
ENGAGE SEO
- Select any 10 pieces of Caslon/PODi or your own content
- Change any 3 items each month
- Insert HTML summaries, links and metadata into your website's content center page
