Caslon

Configurations

There are four Caslon ENGAGE configurations available:

**Caslon ENGAGE Content**

This is an effort-free way to put selections from the Caslon library of over 500 case studies, white papers and reports onto your website. This microsite, hosted and managed by Caslon, is customized with your logo and header color. You get automatic visitor contact info notices in real time so you can nurture prospects until they are ready to buy. Your site automatically updates monthly with fresh content to keep you top-of-mind and to encourage repeat visits.

5 items in an ENGAGE Basic Content Center microsite
Caslon choses the content and changes one item each month
Link your website to the Content Center

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Caslon ENGAGE Basic

ENGAGE Basic is an effortless way to advertise and promote the Caslon content on your site. You get a Content Center microsite, Landing Pages with URLs for each document, and rotating Display Ads for your website. Use the URLs in emails, direct mails, newsletter or social media discussions to start conversations. Use the Display Ads to excite and educate visitors to your website.

5 items in an ENGAGE Basic Content Center microsite
Caslon choses the content and changes one item each month
5 ENGAGE Display Ads to rotate on your website
5 ENGAGE Content Landing Pages with URLs
Link your website to the Content Center
Paste iFrame text into your website for the ads

**Caslon ENGAGE Choice**

ENGAGE Choice is an easy and effective tool set for you to focus your content marketing to drive better leads. It allows you to choose the content from the expansive Caslon library or from your own collection. The Display Ads and Landing Page URLs are exciting and effective ways to drive traffic and leads.

8 items in an ENGAGE Choice Content Center microsite
Choose 5 Caslon/PODi contents and 3 of your own
Change one Caslon/PODi item and one of your own each month
8 ENGAGE Content Landing Pages with URLs
8 ENGAGE Display Ads to rotate on your website
Paste iFrame text into your website for the Content Center
Paste iFrame text into your website for the ads

**Caslon ENGAGE SEO**

ENGAGE SEO maximizes your content marketing lead generation activities with a Content Center that includes content descriptions right on your website for search engine discovery along with 10 active Display Ads and content URLs with Landing pages.