Getting Appointments

From the 2008 AppForum half-day Intensive session, this presentation explores the difficult task of getting access to corporate decision makers.

 

If you want to sell solutions, not just printing, you won't just be calling on print buyers anymore. You need a new set of tools and strategies that help you get face time with higher ups who can sign off on your solution sales proposals.

This Word document contains over 30 sample scripts to help you sell applications such as direct order, fund raising, lead generation, loyalty programs, and collateral management to executives in a variety of vertical markets including financial services, higher education, manufacturing, retail, insurance, and non-profit.  A select number Email scripts are also included along with the telephone scripts.

This Excel spreadsheet contains the same 30+ scripts shown in the Word document above, however, in this spreadsheet each component of each script is broken out into separate cells. This allows you to mix and match components and build scripts that work best for your unique needs.

While it's impossible to give you complete scripts for every scenario there are a number of common objections we know you'll hear. We compiled them in a Word document with appropriate responses.

A PowerPoint presentation that describes the methodology for getting appointments. Once you understand the formula you can easily build your own scripts.