S3 Tools & Resources

Caslon, a PODi Affiliate, has prepared and tested over a dozen practical selling tools to help you succeed with digital print and Strategic Solution Sales (S3). You'll also find related educational resources included to accelerate your success. PODi members can download everything for free. The tools are grouped based on where they are used in the S3 process. (Tools are also available individually to non-members in the Caslon Store.)

Generate Leads

• Self Promo

Step 1: Build Credibility

• Qualify Prospects 
• Get Appointments
• First Meeting

Step 2: Win the Sale

• Needs Analysis
• Value Pricing
• Present Solutions
• Closing

Step 3: Ensure Success

• Resources