Choosing or building Web-to-Print solutions is a complex task. A recent analysis of leading Web-to-print software by Caslon reported on over 100 features.  A successful implementation can rest on selecting the system with the right features. How does one determine which features are really critical?  The answer: ask someone who has implemented a number of systems already. 

Ever wonder why some Web-to-print portals are successful and some are not? It’s not for a lack of technology. There’s lots of software and technology for creating branded marketing portals, Web-to-print, personalized microsites and other client-specific content. And there are lots of sites that lie fallow – unused or underused after the initial investment. Having implemented over sixty Web-to-print solutions, Jody Murphy, President, Barnett & Murphy and Bill Marchiony, CEO, First Name Basis, examine some of the ways that have proven effective in driving usage and volume on these sites. Equally important, they’ll share what not to do.

Web-to-Print software seems straightforward, but when you dig into it you find it is a very complex topic. For example, Caslon’s Web-to-print software selection tool (available free to PODi members) has information on over 100 features for each leading supplier. To help sort out the issues and get answers to your questions we are bringing the leading Web-to-print software experts together for a half-day session.

Are you considering getting into Web-to-print or maybe even already testing the waters? Having trouble tying in your Web-to-print online orders with existing job tracking & billing systems? Need better solutions for tracking daily production? You are not alone. In this presentation two leading Web-to-print pros will help you answer the question – “Can an off-the-shelf product solve my automation problems or do I need custom development?”

Ever wonder why some Web-to-print portals are successful and some are not? It's not for a lack of technology. Having implemented over sixty Web-to-print solutions, our speakers Jody Murphy and Bill Marchiony examine some of the ways that have proven effective in driving usage and volume on these sites. Equally important, they'll share what not to do.