Personalized URLs are paths to individual web landing pages created for individual direct marketing recipients. They are dynamically generated for each name on your list. Example:

JohnDoe.TellMeMore.com

Personalized URLs (PURL*) let you deliver highly targeted messages and give customers the ability to respond immediately to your offers. Think of them as mini websites devoted to your campaign that can be personalized to each prospect or customized for different versions of your print campaign.

Personalized URLs can be delivered via digitally printed direct marketing materials, email, or other electronic communications. Personalized URLs usually include the user's name, but may employ a company name or other identification. The most successful campaigns featuring Personalized URLs are integrated, meaning that the messaging is consistent throughout the marketing channels. The landing page has the same look and feel and delivers the same basic message as the initial communication. It continues the process of conversion.

Personalized URLs enable in-depth, real-time analytics marketers can use to see if their campaign is working. They also create opportunity to capture data on people who are interested but not yet ready to convert. Collected lead information can be delivered to sales or to a CRM system.

5 Best Practices for Personalized URLs & Landing Pages

Time-tested tips for using Personalized URLs

Personalized URL Case Studies

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Additional Resources

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Personalized URL Software Providers

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* PURL is a registered trademark of Nimblefish