Caslon - Loyalty or Nurture Campaign Flowcharts

Loyalty or Nurture Campaign Flowcharts

Non Member Price:	$99
Member Price:	Free

These two flowcharts show all the elements involved in a loyalty campaign (for existing customers) or a nurture campaign (for those in a database of prospects). One shows the steps in a print-only campaign, and the other adds the steps needed for an email component and personal landing pages.

Benefits:

Flowcharts like these are valuable visual aids when you are discussing a loyalty or nurture campaign with a client or with colleagues. They help you make sure that you keep all the tasks in mind as you plan.

Pricing:

Free to Marketing Operations Members.
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Description:

There are two versions of the flowchart. The “print-only” flowchart shows the steps involved in a traditional direct-mail campaign: the project-definition phase, the mailing list and data-processing tasks, and, of course, the printing and mailing steps. Since a loyalty or nurture campaign (unlike many short-term direct-mail projects) typically repeats on a regular cycle, the flowchart illustrates this aspect of the process.

The “integrated campaign” flowchart adds the steps needed if email will also be used or if there will be personal landing pages (Personalized URLs) for responses.