Caslon - Web-to-Print: If You Build It, Will They Come?

Web-to-Print: If You Build It, Will They Come?

Non Member Price:	$75
Member Price:	Free

Ever wonder why some Web-to-print portals are successful and some are not? It's not for a lack of technology. Having implemented over sixty Web-to-print solutions, our speakers Jody Murphy and Bill Marchiony examine some of the ways that have proven effective in driving usage and volume on these sites. Equally important, they'll share what not to do.

Date:

Recorded on April 22, 2009

Description:

There's lots of software and technology for creating branded marketing portals, Web-to-print, personalized microsites and other client-specific content. And there are lots of sites that lie fallow – unused or underused after the initial investment.

This Webinar is a second offering of a highly rated 2009 AppForum session. Jody Murphy and Bill Marchiony review strategies for ensuing the success of Web-to-print portals. The Webinar also addresses the sales and technology management techniques for identifying, researching and selling into new markets. Instead of a huge upfront investment and long lead time with the hope for good return, participants will learn how to make money while they build their Web-to-print business.

Key Takeaways

The top factors that drive successful implementations
The most common mistakes to avoid
Learn how to fail small and win big
Discover how to make money while you grow your Web-to-print business

Who Would Benefit?

Owners, executives and senior management from service providers that build or are looking to offer Web-to-print solutions
Sales managers and personnel who are looking to sell these solutions